Yesterday, Norsk Tipping, the Norwegian state-owned gambling operator, announced the launching of a new gaming brand with 65 new games for its initial batch available for the desktop, tablet and mobile platforms.
Norsk Tipping are to launch this new site on January, 2014, challenging the increasing gambling competition from abroad. As NorskTipping’s CEO Tobjorn Almlid commented:
This is a necessary and important modernization of Norwegian Tipping games portfolio […] Customers expect us to have a good selection of games.
Originally announced for October 2013, the launching has been pulled off several times since. Though the brand name still remains unknown (will it be Instaspill or KongKasino?), what’s clear is that the company is expanding towards all online platforms with these upcoming 65 new titles (and promising to add more in the short run) available on desktop, tablet and mobile platforms, divided into 4 categories:
- Kong Kasino: online casino content, offering roulette, an assortment of table games and video poker.
- Flax: scratch card games for PC and mobile,
- Bingoria: online bingo games featuring chat hosts,
- Yezz: entertainment games.
Why Did It Take So Long for NorskTipping to enhance their Gaming Platform?
In order for it to happen, the Norwegian Ministry of Culture assigned a commission for NorskTipping for updating their gaming content and
to offer equally exciting games […] but minimizing risks of gambling addiction and ensuring that profits are plowed back into social causes, highlighted Almlid.
Additionally, the brand has incorporated a series of security tools and self-tests using the PlayScan system, ensuring gambling awareness and protecting players from developing any potential gambling addiction.